Category Archives: Choice

I Failed to Falsify—Twice! (Falsifiability Part 2)

I want to share just how tricky this falsification stuff can be. In the last few weeks I’ve received two comments from readers that pushed me to rethink some things I’ve written. They were both presented very constructively, offering some ideas in the spirit of good … Continue reading

Share Button
Posted in Choice, Critical Thinking, Research, Terminology | Tagged , , | 6 Comments

So Tell Me What You Want, What You Really Really Want: 9 Ways Preference Testing Can Go Wrong

What’s your favorite color? Do you prefer pie or ice cream? Which shirt do you like better: the striped one or the solid green one? Most of us have been asked our preferences since we were children. Sometimes we are being asked … Continue reading

Share Button
Posted in Behavior analysis, Choice, Research | Tagged , , | 2 Comments

If You’re Loving It, Why Leave?

Is “choice” a code word for negative reinforcement? It can be. Seems like that’s the context where I see it pop up the most.  I’ve written a lot about choice. Two of my major points are: Many people are confused … Continue reading

Share Button
Posted in Choice, Escape/Avoidance, Negative Reinforcement, Positive Reinforcement | 9 Comments