Tag Archives: reinforcement history

Herrnstein’s Matching Law and Reinforcement Schedules

  Have you heard trainers talking about the matching law? This post covers a bit of its history and the nuts and bolts of what it is about. I am providing this rather technical article because I want something to link to … Continue reading

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Posted in Behavior Science, Operant conditioning, Reinforcement, Research | Tagged , | 4 Comments

How Long Does It Take To Change a Habit?

Changing a habit often takes longer than we think. Habits, AKA reinforced behaviors, die hard. Here’s what happened when I changed the location of my dogs’ eating areas for the first time in about five years.

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Posted in Cues, Matching law | Tagged , , | 8 Comments