Tag Archives: paired stimulus preference test

So Tell Me What You Want, What You Really Really Want: 9 Ways Preference Testing Can Go Wrong

What’s your favorite color? Do you prefer pie or ice cream? Which shirt do you like better: the striped one or the solid green one? Most of us have been asked our preferences since we were children. Sometimes we are being asked … Continue reading

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Posted in Behavior Science, Choice, Research | Tagged , , | 2 Comments