Dog Food Toys, Rates of Reinforcement, and the Matching Law

Can you tell which one of the food toys in the photo above likely offers the highest rate of reinforcement when full? Your dog knows!
Lewis taught me this lesson. He is happy to lick and munch on a Kong (center) stuffed with frozen food when there’s nothing else going on. But if he’s excited in the car, he will ignore a Kong full of the same food. It’s not high enough value in that situation, but the same food in a “Toppl” toy (left) is.
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