So Tell Me What You Want, What You Really Really Want: 9 Ways Preference Testing Can Go Wrong
What’s your favorite color?
Do you prefer pie or ice cream?
Which shirt do you like better: the striped one or the solid green one?
Most of us have been asked our preferences since we were children. Sometimes we are being asked to make a choice: if we choose the striped shirt we won’t be wearing the green one also. If we are asked to choose enough times, our preferences often become clear.
With the best intentions, many of us are attempting to determine our dogs’ preferences by Continue reading “So Tell Me What You Want, What You Really Really Want: 9 Ways Preference Testing Can Go Wrong”