Monthly Archives: April 2017

So Tell Me What You Want, What You Really Really Want: 9 Ways Preference Testing Can Go Wrong

What’s your favorite color? Do you prefer pie or ice cream? Which shirt do you like better: the striped one or the solid green one? Most of us have been asked our preferences since we were children. Sometimes we are being asked … Continue reading

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Posted in Behavior analysis, Choice, Research | Tagged , , | 2 Comments

How I Helped My Dog Love the Sound of Velcro

Velcro, a type of fastener with two different fabric surfaces that adhere to each other, typically makes a loud ripping noise when pulled apart. Some dog harnesses, coats, medical supplies, and other gear use Velcro closures. This ripping sound can be aversive. Some sound … Continue reading

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Posted in Desensitization and Counterconditioning, Review, Sound phobias, Training plan | Tagged , , , | 4 Comments