Category Archives: Choice

So Tell Me What You Want, What You Really Really Want: 9 Ways Preference Testing Can Go Wrong

What’s your favorite color? Do you prefer pie or ice cream? Which shirt do you like better: the striped one or the solid green one? Most of us have been asked our preferences since we were children. Sometimes we are being asked … Continue reading

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Posted in Behavior analysis, Choice, Research | Tagged , , | Leave a comment

If You’re Loving It, Why Leave?

Is “choice” a code word for negative reinforcement? It can be. Seems like that’s the context where I see it pop up the most.  I’ve written a lot about choice. Two of my major points are: Many people are confused … Continue reading

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Posted in Choice, Escape/Avoidance, Negative Reinforcement, Positive Reinforcement | 9 Comments